1. The brand Burlington from Burlington Industries Philippines Inc.
As a kid, I remember my Mother buying Burlington socks at department stores. It was only recently, when I read Daphne Osena’s blog, that I discovered they have a website and an online shop Philippines.
I noticed that their branding is not the same on their web domain and Facebook page. I had to Google the brand name and Facebook to get to the correct Fan Page. The website name is “burlingtonphils” and the fan page is “burlingtonsocks”.
2. The brand Kamiseta
Kudos! The brand has achieved a strong online presence as evident on their Facebook Fan Page 62K+ Followers. But, what I don’t know is if this number made an impact on their online sales.
Unfortunately, the over all look of the website and online shop Philippines needs improvement. In the front page alone, I found links that are not working. I also see three different logos or brand graphics in their website and Fan Page.
3. Celeteque Dermoscience by United Laboratories, Inc.
Online shop Philippines website is very professional looking. The brand have a very strong following as seen on their Facebook Fan Page with 14K + followers. Again, I’m not sure if this number made an impact on their online sales.
The brand is not promoting their website and online shop. If you can take a look at the brand’s Fan Page, you will mostly see promotion of their brand and products. They must get their followers to buy on their online store.
As a consumer, especially from the south of the Philippines, where not a lot of brands make it out here, these companies already made a step towards increasing their brand and product reach. Mostly all Filipinos have access to the Internet. By marketing their online stores, these brands will see tremendous difference in their sales.